Interview with:3Degrees Agency [3degreesagency]
DESIGN
 | What is your specialty? In short, web and branding. We're interaction design experts and put user experience at the core of everything we do. |
| Where can we view your portfolio online? You can see our work here: http://www.3degreesagency.com/portfolio |
| Have you received any awards for your work in the field of design? We have a few. We won the Awwwards Site of the Day and we're on the Recommended Agency Register. As well as winning a few other rewards related to our proposition site. |
| How would you define your design style? We probably don't have a single design style; partly because we're a group of people with different tastes and inspirations, but also because we appreciate that every project needs a unique approach. We don't like cookie-cutter solutions as they stifle innovation and can desaturate the personality of a brand.
That said we champion clean, minimalist design that puts content at the forefront of the design. UI/Chrome should be beautiful, but not distracting. |
| What is your favourite type of customer? A receptive one. We work best when we're able to do what we do unhindered. We work very collaboratively so we like lots of communication, but in our experience stakeholders don't make very good creative directors. |
| To a certain point, is copying justifiable? Copying? No. Drawing inspiration from others work is a big part of design, it's how trends form and is inevitable (design is a science after all, not an art, and therefore can be perfected). But we don't like it when others imitate our work, and we'd never knowingly imitate someone else. |
| List some things you dislike seeing in design. Shiny bubbles, deep embossing, rainbow gradients and Comic Sans. |
| Do you believe the newer generations are better at designing? 'Better' is very subjective. We believe that an expert creative requires a combination of fresh ideas, trend awareness and experience. Freshness is really important in design, but this doesn't come exclusively from the young. |
| With which type of client would you decline in working for? Ultimately we pride ourselves on producing great work, so if we don't think the outcome can be great (for whatever reason) then we'd rather not take it on. |
| How do you calculate budgets for a design project? We have a day-rate (defined by the complexity and deadline of the project) and calculate the total cost based on an approximate timescale. Ultimately we price on a per-project basis, as every project has different needs and every client has different liaison requirements. |
| Which software applications do you most utilize in your work? Communication and collaboration are really important to us, so we spend a lot of time in Postbox, Apollo (our PM solution) and Skype.
For our day-to-day work we use a combination of OmniGraffle for IA and documentation, Photoshop for design and Espresso for development. |
| How do you distinguish passing fads from mainstays in new trends? Experience.
With that said passing trends have their place, not every design needs to be timeless; throwaway design projects such as ad campaigns have a lot more flexibility in this regard than something like branding, which almost always needs to be timeless. |
| Can you see yourself in this field twenty years from now? Definitely. |
| Which design resources online do you frequently visit? UXMag is a staple source of great quality content. Smashing Magazine is also improving every day, both with regards to its content and community. And of course some of the great design publications such as Wallpaper and Creative Review. |
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3Degrees Agency
Old Portsmouth, England
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