Americanising Desi [ad61082]
What is your specialty: creativity, contact, or research?
60% Research and 40% Creativity
Please list some brand names or clients that you have worked for.
That is a little private but my clients include some of the most prestigious financial institutions. But largely we cater to Government Organizations.
Have you got a blog or web page?
Yes I do. My advertising madness is poured at http://adanddiction.wordpress.com/
What do your clients value more, strategy, creativity, design, or return of investment?
Strategy more, Creativity rarely. They try to poke their noses and get to a more non-creative approach to selling.
The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?
Because they don't understand or rather see the thin line between creativity and stupidity. They over do it and hence ruin it.
Can a bad advertising campaign sell well?
If the product is etched well in the minds of the consumers then one bad campaign surely will not make much of a difference. I recall plenty of Pepsi bad advertising but they stood their ground because of the image they built ages ago.
Which advertising agencies and directors seem the best to you at this moment?
BBDO has a class which nothing comes close to. In my country JWT and Saatchi and Saatchi are going well with their creative directors.
How do you respond to the classic quote, "I love the idea, but right now's not the time"?
I sigh and I know it will never happen!
What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother?
My advert has to pass my boss first to yes him getting impressed with it is most important. After that the client!
How do you see the transition between traditional advertising and online advertising?
It is going hand in hand or maybe catchin up well.
Are people in advertising paid too much?
that is just a misconception
Is advertising merely spam?
Have you ever felt cheated by adverts?
Not quite. their purpose is selling and that is what they do!
What is your favourite thing about working in advertising and what is your least favourite?
It opens up my perspectives and makes me observe better
Do advertising festivals help to improve the industry, or are they only ways for the elite to pay homage to themselves?
Oh they just pay homage to themselves
When you select an intern to work, what quality do you deem the most valuable?
Dedication and Commitment to Create!
Brand names as generators of content hardly ever have success: is the online world different in this sense?
Does the public buy the product or the product image?
The product image most of the time!
Has your experience in qualitative research served in helping you discover new pathways or, more often than not, to kill good ideas?
To kill brilliant ideas. It has made me collapse too.
IMPACT! Is this the main scale for judging the work of an advertising professional?
If it wont sell it aint of any use
What are the main mistakes clients make in judging creativity?
They dont understand what creativity is. They have their minds stuck on something which they cant define and hence frame it under creative and want us to read it off and create, which is quite impossible!
Is it possible for someone in advertising to communicate well with people of other generations or cultures not their own?
Oh yes. Advertisers are very communicative!
In advertising, what is most effective, frequency or surprise?
depends on what the product is. a surprise with a frequency is always appreciated!
Is a political candidate the same as a product?
Truly. Recent example. President Obama and his campaign! Change!
How do you explain the way in which some brands have been able to expand so widely and rapidly without advertising? Are the laws of marketing changing?
No. The way people perceive some things have. The growth of something without advertising surely has had the length and breaths of PR and campaigns on that end.
What advice would give to someone who wants to join the ranks of advertising?
Keep your mind and heart as open as you can. There is a lot to tolerate.