Interview with:agung budi prasetyo [agisbp]
MARKETING
 | Up till now, what has been your professional career path? I am now moving as trader. I sell wood working product and steam coal from Indonesia. |
| Please list web addresses where one can see something about you. www.artaniswood.blogspot.com and www.indonesiasteamcoal.cc.cc |
| What is your stance as a marketing professional? What are you good at? What differentiates you from others? I am different trader to others because I bring all buyers directly to sellers, so negotiation is making by both directly. But I support the dealed business with quality control doing by myself for keeping the business long term. I put my quality control to the production to see all of the process production to make sure that everything oke from first sequence to the final. |
| A marketing strategy begins with an idea. How are yours born? all of strategy marketing born by my experiences |
| In which market, products or services, are you currently working? both, product ( wood and steam coal ) and service ( quality control consultancy ) |
| Did this product exist ten years ago? And the brand? yes, brands are woods and minerals |
| What is the consumer or user like that you have to win over? Depends on client. In general consumers are "earned" by offering the right products or service (Value Package), at the right time, in the right place with the right message venue.
Networking works for one client, email for a mass marketer, Direct Mail for another. |
| What is the key to gaining consumer fidelity? for me trusted action is the first to proof |
| How do you determine what consumers think and feel? Is something more than qualitative research necessary? I show people my product and ask them what they think. They are the consumer.....listen to what they are saying and give them what they want. |
| What type of communication are you utilizing? Online Forms and Emails Only |
| Who/what is your competition? my big competitor is the procedures and regulations from government which is usually different to the practice by the concerned people in charge (government officials) |
| What differentiates your product/service from the competition? I try to have partner with the best quality and committed people, so product I sell should be tasted fine by buyers. |
| How do you value the results obtained up to now? it is pretty good and trusted by buyers. Satisfaction....! |
| What is a better way to communicate your product: emotional or rational? I sell the product with very anthusiastic because our quality is good and I am a rational person |
| What's your answer to the typical question: does marketing create nonexistent needs? Absolutely. Just think about the use of prospective techniques in marketing with the sole purpose of anticipating the future to generate groups of consumers (fans, users, etc.) and offer them all kind of products and services... |
| In times of crisis sales of generic store brands rise. What should premium brands do or not do when faced with this? we still keep to be a trusted sales. |
| Can you cite brands or well-known products that you admire for marketing brilliance? i like google very much and appreciate to him |
| The consumer is king: have advertisers realised this yet? Consumer is the king because sales depend on him or her. Nevertheless, is not true that the consumer is always right, sometimes consumers don’t know what they want or simply are not prepared for a specific product or service. Many times is necessary to filter the consumer response or to know in advance whom to ask. |
| Are we heading towards more individualised marketing and advertising? both |
| What percentage of your marketing budget is invested in digital advertising and why? only for being a gold member in some portals |
| What is the most surprising thing you have learned about digital marketing in the last few years? very fast action and wonderful |
| A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this? I don't think so because a lot of tradional store also sell online too besides of offline. |
| How do you evaluate the potential of social networks for marketing on-line? Do you really think there is a new 2.0 marketing paradigm? I recently read that "our strategies must be built for the age of influence marketing. Much like a political process, they must focus on building constituencies instead of customer bases. Both messaging and offering must be flexible: portable, customizable, socializable, allowing the customer/constituent to make them their own." I agree completely... |
| What industry or market segment do you find attractive for devoting yourself to in the coming years? minerals, especially steam coal would be very good prospective segment to be focusing |
| Be a prophet. What phenomenon will revolutionize marketing in the next few years? Customization and integration. I believe that online marketing is going to continue to evolve and become even more customized. Your behavior will continue to define your experience. This will be transferred to hand held devices and the barriers will continue to be removed. |
| Are you part of any professional networking sites? Has it served its purpose for you? not yet, but still in process to reach it |
| How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market? By becoming the expert on me & what i'm selling. Always learning, growing, striving for & achieving goals. |
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948 visits Whohub
agung budi prasetyo
semarang, indonesia
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