Alexander Rehm [alexanderrehm]
What is your specialty?
I used to be a graphic designer and illustrator, but now I am a web designer
What has been your professional career path?
Graphic design - print setting - web designer - web architect - team leader and project manager
Have you received any awards for your work in the field of design?
I received a D&AD student award in 2005, and two of my sites won the best travel website over the last couple of years.
What is your motivation? What makes you get up in the mornings?
A strong and successful team of talented and creative individuals (ie my colleagues) and my passion for the job!
How do you promote and move your work?
I don't have to - the marketing strategies we set out and the phenomenal visitor and user feedback we are getting does :)
What are your sources for documentation and to generate ideas?
Usually my bookmarks at: http://delicious.com/whatwasithinking/
Do you believe the newer generations are better at designing?
It depends on how you define "newer generations" - it all comes down to experience in a particular field and market.
Which software applications do you most utilize in your work?
Adobe CS5, Axure, pen and paper
What is your specialty in the interactive world?
I provide website solutions for travel and destination management systems, for both desktop-based websites and mobile sites, with a strong focus on user-interaction, usability and strong integration with DMS and CRM solutions. I also provide IA / wireframes and social / e-marketing solutions for a great number of clients.
Where can we see some of your work online?
You can see some of my work here: http://www.alexanderrehm.com
My personal blog is: http://www.whatwasithinking.co.uk
Additionally you can see my work on: http://www.newvisiongroup.co.uk/network/
What kind of projects do you usually undertake?
Usually full website solutions with its whole life-cycle: project management, brainstorming, information architecture, design, build, DMS / CRM integration, e-marketing solutions and phase 2 developments / additions (such as mobile, apps, microsites)
What was your first job in the field?
I was a Graphic designer turned freelancer using website design to pay my university fees
What is your professional background? What did you do before?
I used to work as a graphic and print designer, working mostly on magazine spreads or catalogues. Then after that I turned to web full-time as a Web Architect, having had training on website build, php, asp(x) and wireframing tools such as Axure and iRise. I was also a lecturer for website design and online marketing in London.
I now work as a web team leader and project manager, working closely with my team, account managers and clients and I develop the in-house CMS
With which technologies do you normally work?
Currently mostly HTML, CSS, ASPX, jQuery. I also have a big of PHP background.
Lessons learnt on user interface design
UI is the key element to keep content navigable and findable, which is why I helped redesign a number of great public sector and blue chip websites over the last couple of years to improve their content and (brand) context.
What is the secret to keeping customer expectations under control in interactive development?
A clear project plan and delivery timeline (where applicable), wireframes to define the scope, regular project updates both internally and with the client, a strong sense of ownership of the project for each individual involved and a great team to back the project every step of the way
Online virality: isn't it the same as traditional word-of-mouth?
It possibly is, just a lot faster!
In the current interactive world, what is the most relevant trend?
Mobile, on-the-go user experiences and crm integration
Will bandwidth one day cease to be a limitation?
I sincerely hope so!
Your tips to make money online
Have a strong brand, develop a strong (niche) market, interact with your users and stay on top of social media and focus on networks that carry the greatest part of the target audience, a strong online marketing strategy built on content, context and users.