Interview with:Alexander Rehm [alexanderrehm]
DESIGN
 | What is your specialty? I used to be a graphic designer and illustrator, but now I am a web designer |
| What has been your professional career path? Graphic design - print setting - web designer - web architect - team leader and project manager |
| Have you received any awards for your work in the field of design? I received a D&AD student award in 2005, and two of my sites won the best travel website over the last couple of years. |
| What is your motivation? What makes you get up in the mornings? A strong and successful team of talented and creative individuals (ie my colleagues) and my passion for the job! |
| How do you promote and move your work? I don't have to - the marketing strategies we set out and the phenomenal visitor and user feedback we are getting does :) |
| What are your sources for documentation and to generate ideas? Usually my bookmarks at: http://delicious.com/whatwasithinking/ |
| Do you believe the newer generations are better at designing? It depends on how you define "newer generations" - it all comes down to experience in a particular field and market. |
| Which software applications do you most utilize in your work? Adobe CS5, Axure, pen and paper |
INTERNET
| What is your specialty in the interactive world? I provide website solutions for travel and destination management systems, for both desktop-based websites and mobile sites, with a strong focus on user-interaction, usability and strong integration with DMS and CRM solutions. I also provide IA / wireframes and social / e-marketing solutions for a great number of clients. |
| Where can we see some of your work online? You can see some of my work here: http://www.alexanderrehm.com
My personal blog is: http://www.whatwasithinking.co.uk
Additionally you can see my work on: http://www.newvisiongroup.co.uk/network/ |
| What kind of projects do you usually undertake? Usually full website solutions with its whole life-cycle: project management, brainstorming, information architecture, design, build, DMS / CRM integration, e-marketing solutions and phase 2 developments / additions (such as mobile, apps, microsites) |
| What was your first job in the field? I was a Graphic designer turned freelancer using website design to pay my university fees |
| What is your professional background? What did you do before? I used to work as a graphic and print designer, working mostly on magazine spreads or catalogues. Then after that I turned to web full-time as a Web Architect, having had training on website build, php, asp(x) and wireframing tools such as Axure and iRise. I was also a lecturer for website design and online marketing in London.
I now work as a web team leader and project manager, working closely with my team, account managers and clients and I develop the in-house CMS |
| With which technologies do you normally work? Currently mostly HTML, CSS, ASPX, jQuery. I also have a big of PHP background. |
| Lessons learnt on user interface design UI is the key element to keep content navigable and findable, which is why I helped redesign a number of great public sector and blue chip websites over the last couple of years to improve their content and (brand) context. |
| What is the secret to keeping customer expectations under control in interactive development? A clear project plan and delivery timeline (where applicable), wireframes to define the scope, regular project updates both internally and with the client, a strong sense of ownership of the project for each individual involved and a great team to back the project every step of the way |
| Online virality: isn't it the same as traditional word-of-mouth? It possibly is, just a lot faster! |
| In the current interactive world, what is the most relevant trend? Mobile, on-the-go user experiences and crm integration |
| Will bandwidth one day cease to be a limitation? I sincerely hope so! |
| Your tips to make money online Have a strong brand, develop a strong (niche) market, interact with your users and stay on top of social media and focus on networks that carry the greatest part of the target audience, a strong online marketing strategy built on content, context and users. |
| 
502 visits Whohub
Alexander Rehm
London-England
|
99692 interviews created
INVITE YOUR FRIENDS