Interview with:Almir Misimovic [amisimovic]
MARKETING
 | Up till now, what has been your professional career path? Mercahndiser, selling, promotions, exibitions. |
| Please list web addresses where one can see something about you. http://no.linkedin.com/in/almirmsimovic |
| What is your stance as a marketing professional? What are you good at? What differentiates you from others? Hungry :) , intrest for marketnig as a whole. Curius, flexible an open-minded wuthout a beaing klisjč. |
| A marketing strategy begins with an idea. How are yours born? Same. |
| In which market, products or services, are you currently working? FMC |
| Did this product exist ten years ago? And the brand? Yes. |
| What is the consumer or user like that you have to win over? Mostly mom`s with kids in the house and teenagers. |
| What is the key to gaining consumer fidelity? Right product (quality, desing, value), price, trust towards brand. |
| How do you determine what consumers think and feel? Is something more than qualitative research necessary? Any data an innsight`s you got about your consumers matters and should be considered. |
| What type of communication are you utilizing? Print (POS), internett. |
| Who/what is your competition? Other brands in the same category. |
| What differentiates your product/service from the competition? Brand. |
| How do you value the results obtained up to now? OK. |
| What is a better way to communicate your product: emotional or rational? Emotional. |
| What's your answer to the typical question: does marketing create nonexistent needs? No it dosen`t. |
| In times of crisis sales of generic store brands rise. What should premium brands do or not do when faced with this? The should adapt. |
| Can you cite brands or well-known products that you admire for marketing brilliance? No. I wolud like te be neutral :) |
| The consumer is king: have advertisers realised this yet? To some extend. |
| Are we heading towards more individualised marketing and advertising? Many would like to believe that but we are bearly at the begining. |
| A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this? People are more dependindabole on the old habbits and there is a lot of things you like to touch and smell before bying. |
| How do you evaluate the potential of social networks for marketing on-line? Do you really think there is a new 2.0 marketing paradigm? Brands can bild relations with consumers onnline but consumers have sometimes needs to try other products/brands. |
| What industry or market segment do you find attractive for devoting yourself to in the coming years? Mobile markenting is upp an coming. |
| Be a prophet. What phenomenon will revolutionize marketing in the next few years? Mobile. |
| Are you part of any professional networking sites? Has it served its purpose for you? To some extend. |
| How do you do your own personal branding? What do you recommend other professionals do to position themselves in the job market? Find your intrest, wright about that topic and spred the word :) |
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Almir Misimovic
Oslo
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