Peter Buregård [buregard]
What business are you in and what is your position? Are you an owner or an executive?
Media monitoring - Managing Director
Can you provide a link to a site where we can get to know more about you or your business.
What is your story? How did you come to run a business?
Started in the Meltwater International Trainee program 2006 as a Sales Consultant. After two years training in Sales, Business and Management I got the opportunity to take over our office in Gothenburg (Sweden). Running that office for a while gave me the experience I needed to help the Danish operation grow stronger.
What are the most recent changes being carried out in your business, and why?
The impact Social Media has in every business. Information is not "owned" by the publishers or companies anymore. Now information goes faster from Consumer to Consumer and is something that every company or organization needs to act on.
A business is based on creating relations of trust with clients, suppliers, employees... How do you create and maintain yours?
A strong and solid CR department where every Client has its own contact person committed to their specific needs.
How do you attract and retain the best talent?
Recruitment for the best talents everywhere. We are looking for talent - not for specific knowledge.
The talents in Meltwater has tremendous career opportunities over the whole world. And the ability to give people the opportunities and a really great place to work is a good retainer.
What is “selling” for you? What is your technique? What is the greatest lesson you have learned about selling?
Getting to know the organizations needs and demands - Understanding as much of their business possible.
Make sure that the solutions are tailor made for every person. And make sure you keep your service at the highest standards. - Always try to give more than people expect.
What techniques do you use to obtain customer loyalty?
A personal relationship between each customer and their contact person. Make sure that they are treated with the highest respect and always make sure that we are proactive.
How do you generate ideas for your business? Are you used to brainstorming with someone?
Speak with decision makers! suggest - get feedback! - brainstorm - solve the problems!
Do you see in your business a margin to optimize processes and reduce costs? How would you do that?
Not right now
How does one develop the instinct to detect business opportunities?
With good management and lots of doing - The more you try the more you learn.
Always reflect on what happens.. and learn from your mistakes as much as your victories.
Clients do not always know what they want. How do you correctly interpret their comments and requests?
Close dialogue is always the key - Suggest - show, let them try and find a solution together.
Most times its about understanding what they need exactly - and be able to present that in the right way.
Do you have a well defined future plan, or is it in your head rather than on paper?
Both - You need to be able to react on short term to be able to reach the long term goals.
What types of promotion or advertising have you tried? Which have worked best?
Call the people that could be interested directly.
Are the words "New" and "Free" magic in your sector?
No - their are no magic words.
Its the value that is delivered that are important - the cost is always second.
What role does technology play in your business? Do you believe that you are where you need to be technologically speaking?
Big part - and Yes - but we always need to think two steps ahead so we can keep our customers satisfied.
How do you make use of the Internet? Have you already tried all the possibilities that the Net can offer you?
You can never try all possibilities. "Internet" develops way to fast.
What opinion do you have of the tax system your business operates under?
What is the competition like? Have you have learned things from them?
Good - The competition challenges us and makes us always try harder to continue be number one. All competition is good as long as you have the laws and regulations that makes sure you compete fair.
The number one thing is that the customer should always get more and more value.
What are your criteria for buying insurance? What has been your experience with this?
What do you expect of your bank? Does it respond to your needs?
At times it is necessary to take on debt to get ahead. How do you distinguish between good and bad debt?
No debt has been necessary.
How indispensable are you? Would your business survive if took you a year’s sabbatical?
I hope and believe so! - otherwise the management has not done its job. A strong company can never be about one person. When you grow there always have to be people that can help develop the organization in more directions. Or else you are not developing.
Which decisions turn out better: the immediate, visceral ones, or the ones reached after mulling the matter over for a few days?
A mix of all. But never under estimate the gut feeling.
If you wrote a book about everything you have learned doing business, what would the title be?
Make sure you and your colleagues are happy!
How to create a winning culture.
What is your advice for surviving the economic crisis?
Focus on Sales - then you will always understand the changes in the market.