CarolAnn Edie [carolannedie]
What is your profession? What is your title printed on your business card?
Confidence and Style Coach for Women
What did you study and why did you choose to study that field?
I studied Communications, Cognitive Science and Linguistics in school, and Neuro Linguistic Programming, and fashion less formally. These are all things I'm drawn to, either because of the human aspect, that is, relationships, or because of the practical change it can bring in people's lives.
How are you different from others in your professional sector?
I'm different from others in the personal development and life coaching fields because I don't do any wishy-washy stuff. I focus on real life, effective techniques. They're special because they are so simple to implement and they make such a difference in the confidence and charisma of a person.
What do you do to manage stress?
Breathe and take my time. If I'm feeling stressed, it's usually because I'm rushing something or haven't given myself time to process a challenge and formulate a plan. So in those situations, I get right into my head. I logic it out so my emotions can take a rest.
How do you avoid repeating yourself, or falling into formula? How do you stay fresh?
I surround myself with innovators and leaders. These are incredible people who are constantly moving forward in their fields, and they push me forward as well. They all know how powerful making choices is, so they believe in me 100%. That helps me create, change, and grow.
What is your specialty as a stylist? fashion, salon, image, objects...?
My specialty as a stylist is building confidence through style. I love to teach women to find a flattering, powerful, and charismatic style.
Can you provide a link to a site where we can see something of your work or of where you work.
Of course! Check out my website on Confidence Exercises and Charisma Training at:
In what style or trend do you classify yourself?
Personally, I love a chic, professional, effortless style. What's important is for each woman to decide for herself what she wants her style to be, and really stick with it.
What are your clients like?
My clients are women who want to put forth a more professional, attractive, and charismatic image. They are often young business women and entrepreneurs who are going through a transition in their lives.
How did you begin to develop your talent? Have you possesed it since you were a child?
I absolutely did not have my style skills as a child. I developed them over time. Especially with style, it was really an organic process. I'm just interested in clothing and image, and how you can change people's perceptions of you.
What importance has professional training had on your career?
Professional training was crucial for me. In my confidence seminar training, I learned that a lot of things I thought were out of my control are actually my choice. I learned I have the power to change the way I think, feel, and act. I learned that the same thing is true for everyone and I learned how to teach others to make those changes with charisma exercises and confidence training.
What people or experiences have taught you the most and helped you to arrive where you are?
Stacy London and Clinton Kelly's What Not to Wear on TLC has showed me time and time again how powerful a change in attitude and a change in image can be. Every time women go through the make over, they come out saying that it was more than just about looks; it was about attitude and confidence.
I want to help every woman create a happier and more powerful image and identity.
What do you do when a client requests something that you believe is not suitable for him/her?
I find out what the client likes about the thing she requested. I find something more appropriate for her with that same feeling. It may take a while, and in the end, we find something that's appropriate, flattering, and fun.
Besides advising clients, do you also educate them?
Certainly! Truly, there is no way to teach charisma and confidence without education. I can't make a client confident - they have to do it themselves. I can only teach them exactly how.
I would like to be more discerning when I buy clothes or furniture. What do you recommend I do to acquire this ability?
The mirror! When you want to find out if there's something else out there that would flatter your body more than what you've been buying, the only way to find out is to go out and try on clothing. Make it fun and light. When something doesn't work, move on to the next. Give things a try that you normally would not. Be adventurous!
Entrepreneurs have a reputation as "control freaks." How do you avoid that?
I delegate things that I'm not great at. I let other people handle things or I let others take the lead. I focus on what I'm best at, and I don't worry too much about the rest. I make sure everything works in harmony and I also make sure to butt out sometimes.
What is your main motivation: being your own boss, adventure and discovery, getting rich, doing good for others, or is there something else?
Absolutely doing good for others - and it's a selfish thing. It feels so amazing to me to help a woman realize her power, it's pretty much all I want to do! Plus, happy wife happy life, right? I figure I can help everyone live happier lives by helping women.
Up to what point is luck is important? How do you attract it?
My mentor told me that luck is just preparation for opportunity. I find that when I'm living my life the way I know I can, smiling, confident, and bold, opportunity comes to me. And I say yes.
What do you do to maintain morale and continue persevering in low times?
I go out of my way to save and celebrate praise. I keep e-mails and cards that thank me for helping. I keep my dreams fresh in my mind.
What skills would you advise a want-to-be-entrepreneur to acquire?
Boldness, leadership, and confidence.
Can you provide a link to a site where we can get to know more about you, the type of work you do and/or the place where you do it?
Of course! My confidence exercises and charisma training website is:
Can positive thinking can be developed into a habit?
Absolutely. In fact, habit is the basis of almost all of our day to day behavior. Changing negative thinking into positive thinking takes simple steps, and it's very doable. It's a choice, just like any other behavior.
Both of the following are necessary, but how are dreaming and realism balanced?
Dreaming is essential to achievement. It's what drives and motivates us to get somewhere we're not. Realism comes in in the action. If you dream and dream and don't do anything, you'll get nowhere. The balance is in holding a big dream, and taking small steps towards your dream every day.
What is usually the main obstacle your clients face?
My clients' main obstacle is believing that they are worthy. They worry they're not worth the effort to change their lives and they worry they're not worthy of the possible rewards. This can be a very deep-seated belief and it can seem insurmountable to my clients at times.
The key to getting beyond this is to focus on the good things about yourself and forgive yourself for the rest. I make sure my clients remember their achievements, their skills and talents, and the loved ones around them who want them to feel great every day.
If someone wants to initiate a self-transformation, what general advice would you give him/her?
Just get started! Do the little things. Make small steps forward, even if you don't know what the step after that is. You will see it when you get there.
Practically, set aside 15 minutes or so every day to work towards what you want. Spend the time reading, writing, creating, planning, dreaming, and taking action.