Cat Catalyst [catcatalyst]
How and why did you begin to be creative?
Being creative has always been such a natural way of being for me that I don't really think about it or question it. It's been my normal for as long as I can remember. Now I regard it as an integral part of who I am and my life's purpose. I also think it's something that you are born with and I don't think it is something that can be acquired.
Your mind is your work tool. How do you take care of it?
My mind works in tandem with my heart. It is the engine that drives my creativity. My mind is always busy ticking over. It pretty much takes care of itself as long as I give it outlets for expression.
How do you avoid repeating yourself, or falling into formula? How do you stay fresh?
I have never really had that problem as I have so many different creative interests to pursue. I think staying in the present moment, in the NOW, definitely helps and also being true to ones self.
Do you have a ritual like retiring to a lonely place from time to time to cleanse your mind?
What cultural sources do you draw from the most?
Who have your teachers been?
Life is the greatest teacher because creativity comes from within, its not something you can learn from someone else.
When you accept a job, how much value do you place on each of the following? Money, creative liberty, visibility, and to work with the best.
I don't really see it that way. My creativity is a part of my personal and spiritual growth. The right thing at the right time presents itself in order for me to learn new things and expand my consciousness. Each job is always different with a different focus. I embrace it all as part of the journey.
Have you ever had a job that was so stimulating that you could not get your mind off of it?
That's what creativity is. Something that you cannot NOT do.
"To give birth to ideas." Is this only an expression, or are there really parallels between giving birth and creativity?
Always. Ideas are like gestation. They grow and evolve over a period of time into a physical manifestation. Different ideas have different gestation periods ranging from days to weeks to months to years to decades.
Does spirituality contribute to your creativity?
For me its the other way around, my creativity contributes to my spiritual path. For me my creativity is God-guided. Although I accept it is not necessarily like that for other people.
It is possible to fall in love with a bad idea simply because it is yours. How do you avoid this?
If one has faith and trust in ones own creative process then there are no bad ideas. Each idea is necessary in ones path of evolution as it is a stepping stone to the next idea. You have to try out ideas to see if they will work through a process of trial and error. By staying open and flexible sometimes they work out far better than one imagined. You have to trust your own process.
Must someone be the leader or boss in order for a creative team to function well?
Usually a team requires direction and encouragement. Depends on what you are trying to achieve really and whether you are the team leader, a team player or your own boss.
Declaration: With what person or business would you like to work?
Charles Saatchi, Faber and Faber, Thich Nhat Hanh, Aung San Suu Kyi
What criteria do you use when selecting someone to be a part of your creative team?
Skills, enthusiasm and personality.
The armchair psychologist: Is creativity an act of rebellion for you?
Absolutely not. For me its like air.
What is the best advertisement you've seen recently?
Usually adverts drive me nuts so I tend to mute them wherever possible but being a cat I quite like the cats with opposable thumbs ad for Cravendale milk, is quite funny: http://youtu.be/h6CcxJQq1x8
Do you work well under pressure?
What city in the world currently attracts you due to its creative environment?
London and possibly New York but London definitely has the edge.
How is an idea sold?
Good ideas are usually stolen before being sold on by someone who can see it's lucrative potential. As with anything in a commercial world money talks. If you are good at pitching ideas then that's a good skill to develop. Depends what you are using your creativity for. Many creative people are not interested in selling their ideas, merely evolving them for personal satisfaction.
What do you feel when, after two or three years, you see an idea of yours again?
I feel pleased that some of my ideas are still out there
Ideas can come simultaneously to different people in different places with no connection to one another. How do you explain this phenomenon?
It's not a phenomenon, it collective consciousness, people on similar wave lengths tuning into similar frequencies, as soon as you think of something its out there for someone else to tune into.
You are as good as your last idea. Wouldn't you like to have a more secure type of work?
I don't believe in that cliche at all. The sense of fulfillment from ones history of creative achievements provides an inner security, faith and confidence which money cant buy.