Cathy Brim [cathybrim]
What is your specialty?
Floral design for weddings and events.
Where can we view your portfolio online?
What made you interested in design?
I enjoy working with beautiful flowers and the power and feeling they can bring to an event or space.
What has been your professional career path?
I worked in a flower shop while I was looking for a "real" job after graduating from college. I spent ten years in advertising and marketing before making the switch.
Have you received any awards for your work in the field of design?
I've won a few awards when participating at the Southeastern Flower Show held in Atlanta, Ga.
What is your motivation? What makes you get up in the mornings?
Trying to prove that I can be creative and run a successful business along with juggling kids and a husband!
How would you define your design style?
Adaptable. Each wedding or event has its own style and emotion and bringing flowers into that realm means something different every time.
How do you promote and move your work?
Advertising in a few online sites, social media, commitment and support of community endeavors and word of mouth.
In which new areas would you like to experiment?
Doing flowers for movies or tv shows would be fun!
Shapes, color, concept: where do you usually begin when conceiving a design?
It all begins with the client and usually involves theme/color.
What are your sources for documentation and to generate ideas?
Flower magazines, online sites, etc. Ideas come from everywhere.
Which festivals or awards in your field do you find most interesting?
Not sure about this...I'd love to go to the Chelsea Flower Show in England someday.
What is your favourite type of customer?
One that lets me do my job!
To a certain point, is copying justifiable?
Imitation is the sincerest form of flattery.
List some things you dislike seeing in design.
Do you believe the newer generations are better at designing?
With which type of client would you decline in working for?
How do you calculate budgets for a design project?
Budgets are generally provided by client. And when I'm in charge, the budget sometimes determines the product - other times not.
Which professionals in your field -contemporary or past- do you most admire?
Paula Pryke, Constance Spry, Martha Stewart's people, Preston Bailey, etc.
Which software applications do you most utilize in your work?
Up to what point do your designs reflect your personality?
Completely. In whatever style I'm working within.
How do you distinguish passing fads from mainstays in new trends?
I trust my judgement - what will be will be.
If you weren't a designer, what would you be doing?
Traveling and writing about it.
At this moment, what would be your dream job or project?
Can you see yourself in this field twenty years from now?
Perhaps - who knows what the future holds.
Which design resources online do you frequently visit?
Various event design firm websites.
Atlanta - USA