Catherine Lathwell [clathwell]
How and why did you begin to be creative?
I was born this way. I have always needed to express myself. My parents allowed me enough freedom and provided space, the rest was instinct.
Your mind is your work tool. How do you take care of it?
I still read books! Even in this day and age.
How do you avoid repeating yourself, or falling into formula? How do you stay fresh?
I am constantly trying new things and pushing myself out of my comfort zone. The down side to this is that I'm often uncomfortable but I'm used to this.
Do you have a ritual like retiring to a lonely place from time to time to cleanse your mind?
I clean. I know I'm about to have a huge creative surge when I'm dusting and organising my space.
What cultural sources do you draw from the most?
Everything but TV. I don't look at TV much. Books, paintings and films are the top three, I guess.
Who have your teachers been?
There have been so many I can't even begin to name them all. I worked with David Buller at the University of Toronto for about three years and I can still hear his voice in my head.
When you accept a job, how much value do you place on each of the following? Money, creative liberty, visibility, and to work with the best.
Money - next to none. Creative liberty is paramount as is working with the best. Visibility? It tends to happen on its own.
Have you ever had a job that was so stimulating that you could not get your mind off of it?
Yes. Like now. Working on my film. My partner catches me staring off into space. Ooops.
"To give birth to ideas." Is this only an expression, or are there really parallels between giving birth and creativity?
I don't know what it is like to give birth, but actually realizing an idea is very hard work. I'm up every day by 6am.
Does spirituality contribute to your creativity?
I try to keep my karma as clean as possible, so yes. Maybe. Also I have a sense of purpose that is bigger than me.
It is possible to fall in love with a bad idea simply because it is yours. How do you avoid this?
I think this is what a solid art education gives you, practice weeding, culling and throwing away. It really does work out better this way, even if it hurts at the time. But yes, it is difficult and critical at the same time.
Must someone be the leader or boss in order for a creative team to function well?
Declaration: With what person or business would you like to work?
That's a secret.
What criteria do you use when selecting someone to be a part of your creative team?
Talent, dedication and kindness.
The armchair psychologist: Is creativity an act of rebellion for you?
What is the best advertisement you've seen recently?
The only one that stuck was the Old Spice Guy. Naked guys!
Do you work well under pressure?
Yes. But I don't like it.
What city in the world currently attracts you due to its creative environment?
How is an idea sold?
F*** if I know.
What do you feel when, after two or three years, you see an idea of yours again?
Ideas can come simultaneously to different people in different places with no connection to one another. How do you explain this phenomenon?
Things are in the air. We're one big global culture now.
You are as good as your last idea. Wouldn't you like to have a more secure type of work?
Of course. Who wouldn't?