Tracy Jones [cre8ivterritory]
How and why did you begin to be creative?
It just came naturally. My take on things was always a bit different to everyone else's. Over time I realised I craved lots of change, which naturally leads you to being creative.
Must someone be the leader or boss in order for a creative team to function well?
Not necessarily, although someone does need to be the facilitator to help get the best out of everyone.
How is an idea sold?
I believe even the most creative ideas have sound logic behind them, even if did not go through a step-by-step process. For me, creative ideas are almost like a leap of faith. If you want to then sell the idea to others you have to unpack it and understand the logic behind it. Then you can take people on a step-by-step journey that leads them to the answer.
What do you feel when, after two or three years, you see an idea of yours again?
Sometimes I still love it. Other times I think of a dozen ways to make it better.