Interview with:2 + two = 5 [darrynr]
DESIGN
 | What is your specialty? Specialising over a broad spectrum of creativity in the design and advertising industry, I have experience in: art direction, design, photography, and illustration.
With growing needs in the market, keeping up to date with current advertising methods and advertising media forces one to keep up to date with the market. With that in mind I am currently leaning towards gaining more experience in web and animation design as well as different marketing/sales methods on the Web. |
| Where can we view your portfolio online? A small collection of my work can be viewed at http://www.designerid.com/profile.php?uid=2704 until my website is up. |
| What made you interested in design? It seemed like a fun thing to study. It was my way of staying young forever and avoiding having to get a "normal job" My way to become Peter Pan! |
| What has been your professional career path? After studying started out doing the corporate monkey jobs as an in-house designer until I had enough and broke away to start my own agency/design study. |
| Have you received any awards for your work in the field of design? Not yet=) |
| What is your motivation? What makes you get up in the mornings? Cause the thought of doing nothing all day would drive me crazy. |
| How would you define your design style? Pink Floyd meets Snoop Dogg |
| How do you promote and move your work? At this point is purely based on word of mouth, do a good job and people WILL recommend you! |
| In which new areas would you like to experiment? TV and animation. There is so much marketing opportunities on the Web. |
| Shapes, color, concept: where do you usually begin when conceiving a design? Begin with the end in mind. What is it that I need to design and start working backwards. |
| What are your sources for documentation and to generate ideas? Life. Everything from music, art (historic and modern), trends, fashion, and design. |
| Which festivals or awards in your field do you find most interesting? None. |
| What is your favourite type of customer? The type that pays on time =) but seriously someone that says here is what we like here is what we don't like make it happen! |
| To a certain point, is copying justifiable? We all have access to a universal pool of knowledge and ideas and the chances of doing something completely unique and thought of by anyone else is minimal. If a client likes what has being done by a another company are you ganna try re-invent the wheel or take what they have done and make it work for the client.
The height of creativity is hiding your sources! |
| List some things you dislike seeing in design. stock photos! Seriously! |
| Do you believe the newer generations are better at designing? Nah! |
| With which type of client would you decline in working for? Alcohol companies |
| How do you calculate budgets for a design project? It depends, if the client prefers to do it for a 'flat' cover charge or a per hour basis. |
| Which professionals in your field -contemporary or past- do you most admire? Vince Frost |
| Which software applications do you most utilize in your work? InDesign & Photoshop |
| Up to what point do your designs reflect your personality? It can reflect my vast difference in my personality. One day I could be loud and in your face and other days I can be calm and corporate. |
| How do you distinguish passing fads from mainstays in new trends? When 25% of the market starts using something or following something I start to consider that as a trend. |
| If you weren't a designer, what would you be doing? Vet, specialising in reptiles. |
| At this moment, what would be your dream job or project? Illustrate a children's story book. |
| Can you see yourself in this field twenty years from now? Yeah |
| Which design resources online do you frequently visit? www.psdtuts.com |
| 
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2 + two = 5
Gauteng, South Africa
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