Interview with:David Pylyp [davidpylyp]
BUSINESS
 | What business are you in and what is your position? Are you an owner or an executive? Real Estate agents are independent contractors who are permitted by law to earn income only from their Licensing Broker. I am a sales representative with RE/MAX Realty Specialists Inc., operating in the west end of Toronto and Mississauga. |
 | Can you provide a link to a site where we can get to know more about you or your business. |
 | What are the most recent changes being carried out in your business, and why? We will shortly be integrating the SMS Smart Phone technology into our website display to engage shoppers on their level. QR codes are now being added to print material and signs so that Prospects who are passing by can not only collect my contact details but can instantly see the entire photo array that is available for that particular property. The Smart Phone upgrades will also map all the RE/MAX listings within a map grid right on your iPhone. |
 | A business is based on creating relations of trust with clients, suppliers, employees... How do you create and maintain yours? Real Estate in Toronto is especially competitive; Some agents make outrageous promises that are completely unverifiable, over inflate the asking prices to make sure that they offer the highest price and lowest commission. The reality is no one knows how many hours will be spent on your transaction looking to solve issues before they become problems, interviewing your circumstances and obligations to your mortgage or debts. http://davidpylyp.com/ShowResources.cfm?Pageid=47407&TypeO (...)
While some are now considering the benefits of flat fee listing services; there are many appointment, pre-screening functions and buyer qualifications that take place before your home is shown. http://www.youtube.com/watch?v=beqtIS9oiMQ Instead of racing to the bottom for finding the "Lowest Quote for Commissions" Think about the details and skill that personal involvement and experience bring to the table.
Persistence in getting things done with Integrity and a touch of panache. |
 | What is “selling” for you? What is your technique? What is the greatest lesson you have learned about selling? Does anyone want to be SOLD anything? I think that families face challenges. When you can creatively solve their particular problem you are moving into the people's needs filling business. They may not want to be sold but if you lead them where they want to go they will react emotionally with the correct decisions that are best for their situations.
I like helping families find their perfect home in Toronto. |
 | How do you generate ideas for your business? Are you used to brainstorming with someone? There are so many topical issues in the News about life in Toronto, lifestyle, Dealing with our Aging Parents http://www.davidpylyp.com/ShowResources.cfm?Pageid=51833&T (...) You could focus on First Time Buyers. The most effect contact system is face to face, belly to belly, Door Knocking. With our shift to Condominium Lifestyles and Gated Communities it is more difficult to connect. Tis is being replaced with Facebook and Twitter. Where are the best places to shop and eat? Restaurants have been offering discounts to entice customer. I love to cross promote different business ventures.
Our core group of masterminds share their pooled experiences and ideas of what work better than the other, |
 | Clients do not always know what they want. How do you correctly interpret their comments and requests? Sometimes you throw in a few different properties than what they have been asking for. Home Buying is such an emotional process and a Home Selection is a very reactive process. Just by moving to a slightly different neighbourhood that fills the need of community may fulfill the hesitation. |
 | What types of promotion or advertising have you tried? Which have worked best? The Youtube videos that I have produced are generating thousands of views and seem to attract a mature audience. My initial observations that younger generations would be more active users of the video technology has changed with in excess of 40,000 views.
My video audience is 60% 45- 64 years old with a 15% female component. The age group surprised me and this has directed my content on blogs and video to be more tuned to the viewership.
Blogs provide a wonderful narrative that surrounds the video. The challenge is that no everyone has speakers while they are surfing at work. http://www.youtube.com/watch?v=z_A2jY6-rRo |
 | Are the words "New" and "Free" magic in your sector? No. The newest words that are magic in Toronto Real Estate circles are Flat Fee Listings; Every Agent is running to invent the a la carte menu If I offer the lowest commission will you buy with me? What possible services would I withhold? Would we skip the photo's? The colour Brochures? The online video that gets hundreds of views? Could I charge you separately for the home inspections and showings?
Now that everything is negotiable; Agents will be offering $1 to selling agent. We are now armed with commission agreements that specify we will be paid directly. This in no way deals with the issues of liability,
Our market may decline in 2011, in that event, selling will require additional skill and experience that is not available without active marketing. Anyone can complete a listing form. |
 | How do you make use of the Internet? Have you already tried all the possibilities that the Net can offer you? I am using the internet to best of my abilities; but there are so many new things to try and learn. We are a quickly evolving technology that is really fun to use. As things change and new programs come online there will be a stronger convergence of databases, video and Social Media to connect and engage with our clients and new prospective purchasers / sellers in Toronto, Etobicoke and Mississauga. |
 | What is your advice for surviving the economic crisis? So many talking heads and news pundits are promoting the concept of a Housing Bubble. Others talk about the lack of affordable housing in Toronto and how things have become expensive for two income families. The reality is that the available inventory for sale has been reducing steadily for the last few months.
So if the number of available homes is declining, How can we be in a Housing Bubble? Next years forecast (2011) calls for a reduction of units sold, while holding prices at current levels. |
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