Interview with:Dimitris [dimitris]
ADVERTISING
 | What is your specialty: creativity, contact, or research? Advertising |
| Have you got a blog or web page? |
| The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that? we live in a cluttered era where most consumers skip ads! they call it avoid-ertising ! |
| Can a bad avertising campaign sell well? maybe! but a bad product won't sell even if there is a good campaign ! |
| Which advertising agencies and directors seem the best to you at this moment? PUBLICIS New York is the agency of our decade i believe! |
| How do you respond to the classic quote, "I love the idea, but right now's not the time"? Some clients are afraid to try something new or too extreme ! |
| What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother? when it pleases all of the above and annoys my mother... ;-P |
| How do you see the transition between traditional advertising and online advertising? Young consumers known as 'Millenials' spend more time online than watching TV i believe the Internet is a new opportunity for 'Webommercials' (commercials specially made for the web!) |
| Have you ever felt cheated by adverts? Yes i guess everyone is a 'target market' even Creatives! |
| In advertising, what is most effective, frequency or surprise? I guess a bit of both! |
| Is a political candidate the same as a product? The Politician is the product! Look at all that Obamamania !! |
| What advice would give to someone who wants to join the ranks of advertising? Try to get a work placement in an ad agency and see what is your 'cup of tea' client side, media planning, creative, Viral etc. before going to do a University course ! |
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[dimitris]
Dimitris
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