Dale Hubbard [djdale]
What is your specialty: creativity, contact, or research?
Creativity: Trying to grab the attention of listeners, and move them to action or my advertisers in 30 to 60 seconds!
Please list some brand names or clients that you have worked for.
Alderbrook Resort, Qality Appliance, Prudential NW Real Estate, Vern's Restaurant, Squaxin Tourism, Lucky Dog Casino
Have you got a blog or web page?
Yes, a blog on www.kmas.com
What do your clients value more, strategy, creativity, design, or return of investment?
All those but ultimately I believe clients want a return on investment. Most of the time that is monetary, but there are exceptions. Sometimes the return is recognition, or acknowledgement.
The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?
Lack of Creativity! Time deadlines, no research,no formulas to get creative juices flowing. Writing and creating is an art, and a discipline, a craft to be honed. It takes work!
Can a bad advertising campaign sell well?
Can a bad advertising campaign that WE sell, sell well? Yes. Will our clients' benefit from a poor advertising campaign? No.
Which advertising agencies and directors seem the best to you at this moment?
How do you respond to the classic quote, "I love the idea, but right now's not the time"?
If not now, when? Why?
What brings you the most satisfaction: when your advert pleases your boss, your client, your friends, or your mother?
A home run is when the client takes time to contact you, to say how much they love their commercial, or that they are getting such a great response to our campaign.
How do you see the transition between traditional advertising and online advertising?
Fro me, I envision combination advertising, and hope to incorporate my Radio Station, with my Web Sites, with mobile advertising. All will compliment each other for total coverage...
Are people in advertising paid too much?
Is advertising merely spam?
Have you ever felt cheated by adverts?
Of course. Read the fine print, listen closely!
What is your favourite thing about working in advertising and what is your least favourite?
Creating a campaign from an introduction, and culminating with a long term, successful partnership. That is my favorite.
My least favorite part, is trying to educate, and convince EVERY Business that they need to arket thir services, or products, in order to grow and be successful. So many businesses don't plan for advertising bubgets, and don't think of it as an investment, but rather an expense, and that is frustrating.
Do advertising festivals help to improve the industry, or are they only ways for the elite to pay homage to themselves?
When you select an intern to work, what quality do you deem the most valuable?
intelligent, mannered, and enthusiastic
Brand names as generators of content hardly ever have success: is the online world different in this sense?
I agree with that statement
Does the public buy the product or the product image?
Image first, product secondly
IMPACT! Is this the main scale for judging the work of an advertising professional?
no, I believe it is a move to action.
What are the main mistakes clients make in judging creativity?
They fail to recognize why THEIR customers should use them...
Is it possible for someone in advertising to communicate well with people of other generations or cultures not their own?
In advertising, what is most effective, frequency or surprise?
Is a political candidate the same as a product?
Yes, mostly...only in politics, surprises aren't always good!
How do you explain the way in which some brands have been able to expand so widely and rapidly without advertising? Are the laws of marketing changing?
obviously the rulles are changing, but so is the DEFINITION of advertising.
What advice would give to someone who wants to join the ranks of advertising?
It's fun, it's exciting, c'mon the water's fine...watch out for the sharks!
Shelton, Wa. USA