Dom Lane [domlane]
How and why did you begin to be creative?
I was born.
Your mind is your work tool. How do you take care of it?
Use it. A lot. All the time.
How do you avoid repeating yourself, or falling into formula? How do you stay fresh?
I am a real input junky. I keep looking, finding and enjoying stuff. The more ingredients, the better the salad...maybe.
Do you have a ritual like retiring to a lonely place from time to time to cleanse your mind?
Nah. Don't really do mental exercises, or solitude. I like company. I don't think mines need cleansing, just a drive in the rain occasionally.
What cultural sources do you draw from the most?
Social media content, films, music, graphic novels, newspapers.
Who have your teachers been?
Struggling to pinpoint any particular individuals. Not a big fan of pedagogy. Prefer exploration and experiment.
When you accept a job, how much value do you place on each of the following? Money, creative liberty, visibility, and to work with the best.
Money - not enough
Creative liberty - a great deal
Visibility - lots. I like recognition and approval
Working with the best - I'm always jealous so I have a problem with 'the best'. Unless that means me.
Have you ever had a job that was so stimulating that you could not get your mind off of it?
All the time. For a time.
"To give birth to ideas." Is this only an expression, or are there really parallels between giving birth and creativity?
I think this might just be an expression. But then, maybe everything is. I am not convinced of the whole masculine-feminine dichotomy thing. Creation is origination and sublimation. Babies are organisms.
Does spirituality contribute to your creativity?
Creativity is my spirituality. Humans create. We are God.
It is possible to fall in love with a bad idea simply because it is yours. How do you avoid this?
I don't. I am a terrible coveter of my own ideas. Sometimes tenacious defence and argument is a productive process.
Must someone be the leader or boss in order for a creative team to function well?
No. But someone has to be the leader or boss in order for a creative team to deliver a result.
Declaration: With what person or business would you like to work?
Apple. Jobs. But that's going to be a bit harder now. Jeff Koons. And Zooey Deschanel for all the wrong reasons.
What criteria do you use when selecting someone to be a part of your creative team?
Tell me something I don't know.
The armchair psychologist: Is creativity an act of rebellion for you?
No. It's a function of my neuroses.
What is the best advertisement you've seen recently?
Everything Can Fly. The Avios ad. Lovely.
Do you work well under pressure?
Yes. I find it difficult to get started on things sometimes.
What city in the world currently attracts you due to its creative environment?
Big bustling cities all over seem to have a vibe which fosters creativity. But there are magical small towns too. If pressed, I'd have to say New York and Berlin. And London. But I'm desperately in love with Norway at the moment. Something happens when I'm in Tromso.
How is an idea sold?
Solution + Belief.
What do you feel when, after two or three years, you see an idea of yours again?
Ideas can come simultaneously to different people in different places with no connection to one another. How do you explain this phenomenon?
You are as good as your last idea. Wouldn't you like to have a more secure type of work?
I don't agree. I think this tenet stifles creativity with implicit risk-aversion. I am as good as the sum of my ideas. We should encourage people to fail. And we should seek ways of offering security which isn't reliant on zero risk.