Interview with:Dave Peckham [dpeckham]
TECHNOLOGY
 | What is your professional position? What technology do you work with? VIce president Sales and Marketing. We work with building custom computers and custom storage units while providing a yearly support service to our customers |
| Do you consider yourself a geek? No, we consider ourselves as a No BS provider of computers and support services at very reasonable prices |
| How did your professional interest in technology come about? I have been in the computer industry for 40 years. I am extremely tired of consumers being ripped off by big box companies for their products and support. I see us as a Consumer Protection Group that tells the truth and provides quality products and services that the consumer can believe in and trust. |
| Were you one of those who broke toys to see the inner workings? I did not break them to see the inner workings. I simply just took them apart to see how they worked and put them back together |
| How would you describe the emotion that comes from getting involved in a new technology? New technology still produces a high for me. The excitement of seeing new creative products being produce by very creative people still excites me. |
| In your field of work, what is the major technological trend on the horizon? Home entertainment with visual displays. What is beyond a flat screen LCD? Will the need for a physical device to display information be really needed? Think of a hand held device(cell phone?) being able to project a clear image anywhere you want it. |
| What factors should one keep in mind when giving advice about an investment in technology? Find out if it is real first. Second, is there a need for it, does it solve an issue or provide a convenience. Third, will people in mass pay for it? Look at technology history, there were a lot of very cool products but had no real world application. Take a look at some Apple products when Steve Jobs was gone. Technology is littered with failed products. |
| Do you think businesses waste a lot of money on bad technology? That is a definite yes. Not necessarily "bad" technology but technology that has no real world application. If people won't buy it, is it bad technology? or is it just technology not marketed properly? or is it useless in today's world? Sometimes it does not take much to "Tweak" bad technology to make it outstanding. Check the history of the iPad technology, go back to the 90's....I believe it was the Apple Newton? Hmmm, took awhile but now we how a very useful device in the iPad. |
| What brands or companies within your professional environment are you used to recommending with great confidence? Actually, none! I have been in the computer industry for 40 years and know all the inside trade secrets of building computers. The sub-quality componenets used for the consumer markets versus the commercial products. The built in obsolesence of consumer products.The marketing manipulation of the public. The games companies play to milk more money from businesses. The need to gouge the customer to make ungodly profits, yes they are still there. The drive to keep the stockholder happy...the number one goal of all public companies despite what they say in public. The consumer (and busiensses) suffers at the hands of public computer companies. But that's all consumers and businesses have to purchase from. We are trying to change that at DP Technologies. Great quality products and services at reasonable prices, |
| How do creativity and methodology combine to resolve technological problems? For companies that actually combine the two in an open forum, it can resolve the biggest of technological problems. But sometimes the solution is "it can't be solved" with current technology no matter how creative you are. Sometimes companies will not accept the "can't be done" answer and force a solution that is sometimes worse than the original problem. There are actually some problems that can not be solved with current technology, no matter how hard you hope. |
| Which one is needed to work in technology: great patience, or an especially ordered mind? I would say great patience. Again I point to the iPad. For the youngsters out there, the iPad was not a thought that just occurred 2 years ago. The iPad idea evolved over the past 20 years because of technology advances. Again study technology history. Another technology I can point to that people should study the history of is Cloud computing...not even close to being new. Try an evolution over 30 years. Be patient, or you will become extremely frustrated and possibly resign yourself to something else |
| Does pressure impede your concentration or is it a stimulus to outdo yourself? Pressure is self inflicted. Avoid it at all costs. Pressure generally produces poor results.
pressure generates point solutions. Point solutions generally are short term solutions to long term problems. Truly creative and productive people do NOT need outside stimulus to work well. Their stimulus comes from inside. Give me an employee that is self-driven and I will beat the best everytime. Outside pressure from the boss is for weak employees who lack the right motivation. Teach them how to drive themselves from the inside and you will never need to pressure them again. |
| Aside from work, what other technologies interest you on a personal level? Communications. I am A Star Trek fan. The technology in iPhones is absolutely amazing. The changes i have seen in my lifetime is purely amazing. The application of technology today is amazing |
| What are your favorite gadgets? If someone can't find you, what store would they need to go to in order to look for you? favorite gadgets are the new golf GPS systems. Tells you distance from hole and etc. Wish i had years ago |
| Are kids and teens too “technified”? Can one become addicted to technology? 80% of kids are too technified BUT that is the world today. Addiction to technology? Big YES. Today, ALL of us are addicted to technology whether we know it or not. Really want to question me on this? All I will say is take a trip to a remote island or a hike in the middle of Utah. Try an exist without it and you will see how addicted you really are to technology. |
| Which is more difficult: dealing with machines or dealing with people? People by far are more difficult to deal with. People change day to day because of daily influences |
| How often are you called on outside of work hours to solve an urgent problem? Maybe about once a month |
| Play futurologist: what will the technology of your sector be like in 20 years time? Computer technology in 20 years? wow, wish I knew because I could get rich very quickly. But the biggest thing I see would be "information Display technology" No physical display devices will be needed. Maybe sooner than 20 years |
| Do you attend fairs, conventions, or other events related to your sector? All the time. It is the best place to see he newest technologies in one place. |
| What professional challenge would you like to undertake at this time? Biggest challenge is Internet marketing and regular local marketing. The biggest challenge is finding customers/prospects |
| Where is your professional career headed? What do you imagine yourself doing five years from now? Still being CEO of my compnay and having over 150+ employees working for me |
| What magazines, forums or websites do you use to keep up to date with technology? Most tech rags, multiple tech web sites, a lot of PC gaming websites. but no forums. |
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Dave Peckham
Denver, Colorado USA
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99701 interviews created
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