WRITING: Close consultation with my client, information gathering, online research and conducting interviews with key players, such as subject matter experts, to get a solid sense of what strategic messages I (...)

What is your creative process like? What happens before sitting down to write?

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Close consultation with my client, information gathering, online research and conducting interviews with key players, such as subject matter experts, to get a solid sense of what strategic messages I need to convey and the intended audience.