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STYLING

What trends do you see gaining momentum?
 
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Individuality is one.
The time of pushing the mass in one direction is gone and now it is all about being true to oneself.
I love how people can proudly display their personal collections, handiwork and art without being torn to shreds. Being who you are is gaining a lot of momentum.

Eco friendly and ethical solutions are also continuing to grow, and rightly so. People have grown a conscience and demand that the commercial world delivers.
Finally!
In context of this there is also a big trend to 'return to basics' and 'nature'. Being Swedish I love and appreciate this - my love for nature and simple things is deep!

A lovely side effect of the eco-friendly approach also gives room for antiques and heirlooms to become popular again. Even with younger segments of the market. Recycling, handing down, second hand, vintage, antiques - they all go together.

Mixing older pieces with new ones is a great way to be eco-focused whilst adding a personal & quirky touch to any given space.
I think this mix-matching of styles will continue to grow and I for one am a huge fan of this way of styling & decorating.

As far as predictions..
I see maps returning in decor, tartan is on its way back, as is over-sized photography, hand-made objects, rattan, industrial-chic, distressed and worn hardware reused in new ways.. There are lots of fun trends to expect..
 






 



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