CREATIVITY: Absolutely. You have to be able to have a decent BS meter. This goes for writing plays as well as creating copy. It's best not to ever fall in love with your own writing. You have to be willing to kil (...)

It is possible to fall in love with a bad idea simply because it is yours. How do you avoid this?

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Ruben Carbajal [www.rubencarbajal.net] [reachruben]

Absolutely. You have to be able to have a decent BS meter. This goes for writing plays as well as creating copy. It's best not to ever fall in love with your own writing. You have to be willing to kill words, paragraphs, pages and not look back. Allow yourself to shake hands or pat yourself on the back once and a while, but never kiss your own pages.