Depends on what you mean by "bad" there are different levels of hell as Milton would say. Lots of bad things sell well. There used to be great ROI from slavery until people realized it was at the expense of more important things-like human dignity and freedom. Some products actually do help people of course, but the ends never justify the means-so there should really be a desire to make "good" advertising and really not be self-deceptive about what that is. |