It's an allusion, about that which is commonly believed to be "new." Though when analysed, it's often reporting about something known for sometime, such as the "the building collapsed," while the back story NOT reported, is that that particular building, was falling down for more then ten years, and was ignored. Perhaps stated another way, "news" is often reporting WHAT its purveyors have ignored until such time as it's no longer possible to ignore. "Abe won the Presidency," while he was ignored in the other 11 offices he ran for and was defeated....
http://www.youtube.com/watch?v=xFUli7Ne4o4 Slide Show
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