INTERNET: No. WOM happens because a product created a person a specific response in a person, who feels compelled to share it. Viral communication is not about the brand. It is about the entertainment value (...)

Online virality: isn't it the same as traditional word-of-mouth?

Whohub

No. WOM happens because a product created a person a specific response in a person, who feels compelled to share it.

Viral communication is not about the brand. It is about the entertainment value of the specific viral communication.

In short, WOM is about the brand. Virality is about the communication.