101691 interviews created 


Online virality: isn't it the same as traditional word-of-mouth?

No. WOM happens because a product created a person a specific response in a person, who feels compelled to share it.

Viral communication is not about the brand. It is about the entertainment value of the specific viral communication.

In short, WOM is about the brand. Virality is about the communication.


INVITE YOUR FRIENDS    About Whohub  User rules  FAQ  Sitemap  Search  Who's online  Jobs