INTERNET: I think it's a careful balance between sharing information without "overhyping". A lot of games, especially MMOs, talk about their features too early and often have to cut features to make launch. O (...)

What is the secret to keeping customer expectations under control in interactive development?

Whohub

Brian 'Psychochild' Green [psychochild] Brian

I think it's a careful balance between sharing information without "overhyping". A lot of games, especially MMOs, talk about their features too early and often have to cut features to make launch. On the other hand, a lot of indie games tend to keep too quiet, so when they do launch nobody has heard of the game and they don't get any attention. Balancing these needs is difficult.