My favorite part of the marketing process is the idea creation. It is also the most difficult. I find my ideas mainly through current events, experiences and watching and learning from others successes. I am a consummate consumer of goods, services and information -- and am curious about how things work. Google, pinterest, twitter are all avenues I travel on when formulating my ideas. Great ideas come with solid research and knowledge about the industry you are targeting, once you know the landscape, you can find the holes or as I like to refer to them -- opportunities.