MARKETING: It's important to back up quantitative data with qualitative data, although the quantifiable stats are what they are, if someone buys from you because of the price then even if they love the brand it' (...)

How do you determine what consumers think and feel? Is something more than qualitative research necessary?

Whohub

It's important to back up quantitative data with qualitative data, although the quantifiable stats are what they are, if someone buys from you because of the price then even if they love the brand it's unlikely they'll come back if you up the prices you a drop will be seen in the stats whilst the qualitative analysis may not indicate this is what's happening.