MARKETING: Research is always necessary, but testing is a part of that. Even more, you need the intuition to know what should be tested, whether it's wording, photographs or the medium. (...)

How do you determine what consumers think and feel? Is something more than qualitative research necessary?

Whohub

Research is always necessary, but testing is a part of that. Even more, you need the intuition to know what should be tested, whether it's wording, photographs or the medium.