MARKETING: Absolutely. The Internet had blown this wide-open, which is a good thing, because the Internet has also created a lot of noise, so we have to have a way to compete with that. (...)

Are we heading towards more individualised marketing and advertising?

Whohub

Absolutely. The Internet had blown this wide-open, which is a good thing, because the Internet has also created a lot of noise, so we have to have a way to compete with that.