ADVERTISING: alas yes - advertising works at a category level first and foremost - only the best pulls through a brand preference - that's why bad (creative) advertising persists because it still has an effect. Th (...)

Can a bad advertising campaign sell well?

Whohub

alas yes - advertising works at a category level first and foremost - only the best pulls through a brand preference - that's why bad (creative) advertising persists because it still has an effect. There's no penalty for bad creative. Badly targeted advertising will fail though.