No matter the situation, my motto is always "Audience First". Thus, I create things with the audience fully in mind. After all, there's no movie, no TV show, no play, without an audience. Of course, different projects sometimes attract (and exclude) more specific audiences, and that's fine, too. Also, I have a strict policy against any sort of pandering, spoon-feeding, or "dumbing-down". People don't need that kind of insulting paradigm thrown their way, and audiences of all kinds are far smarter than we often give them credit for being. In reality, I like to think of projects as being a two-way street: I expect the audience to work a little, and I promise to do my work, too. I'm really not here to push things down a one-way pipe: It's always a joint contract with the audience.