I believe in statistics like 50%. They only measure the average. it would be productive if the average of the other forces, people and factors would take into account. only then we would get a whole picture. statistics reflect only the mass.
the mass is good for big business, but absolutely not representative to people who think and act divers to the mass, who live with a more concious approach etc. Some statistics about consumation behaviour, show only how well the brainwashing works in our society.