At Future US it's sort of like running multiple businesses when you're helping other companies with their strategy. You need to understand what their business is, who their customers are, and how they can benefit from services from Future US. Whether it be a marketing initiative, sales acquisition campaign, or content. Whatever it is, you need to explain the ROI and you truly can't do that unless you understand the necessary touch points of their business.
I get bored easily and like to have many things to juggle. My fiance is a mixed martial artist and I started to learn the sport. Over time, I started writing about MMA and was a contributor for ESPN, - MMA from a girl's perspective. Over time, I saw an opportunity where I could help the fighters not just make more money from a sponsorship perspective but also enhance their brand by partnering with other brands that were of equal quality.