Advertising is much easier to ignore now. It is not very clever and mainstream media is dead and dying all around the world.
I pretty much ignore the ( mainstream) media except for research. Haven't really bought a newspaper for 10+ years. All of my content is online. I do watch some TV quite selectively and work around advertising. I understand the business model reasons for it and I have worked for ad agencies in the past and will probably do so again in the future.
I use twitter extensively to find stories I am interested in. I often follow writers and subject matter specialists and if they publish in the mainstream then I might read them there but often the debate and process on twitter is far more insightful than what pops out the end after all of the business considerations are taken into account.