MARKETING: Consumers will always want to see, touch, compare, barter prices, try things on. This can't be achieved via online means. Some just love to shop. It's a social event not just a means to an end. Once a (...)

A few years ago, it was said that online sales would end up killing traditional store sales, but that has not been the case: how can you explain this?

Whohub

Helen Bainbridge [baino]

Consumers will always want to see, touch, compare, barter prices, try things on. This can't be achieved via online means. Some just love to shop. It's a social event not just a means to an end. Once a product has been seen, tried and tested however, more people may go online to compare prices and purchase. There's also still a technology gap between those who feel comfortable with online purchasing and those don't and of course there are always fear of security issues and identity theft with online purchasing.