DESIGN: Before I sit at the computer I get the answers to basic questions about the project. A beautiful ad that makes no sense or isn't appropriate for the target audience is bad design. (...)

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DESIGN

Shapes, color, concept: where do you usually begin when conceiving a design?

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Elana Rudick [designisyummy]

Before I sit at the computer I get the answers to basic questions about the project. A beautiful ad that makes no sense or isn't appropriate for the target audience is bad design.

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