What do your clients value more, strategy, creativity, design, or return of investment?
Wow! Great question for a Voice Talent!
A great Voice Talent is an actor. There are a lot of Voice Talents in the business that are just doing this because they've got a nice voice and can get a little work part-time, and that's enough for them. But the successful Voice Talents understand that every project is different and requires different skills and deliveries, and it's not a matter of getting through it as soon as possible so you can get on to the next project.
Along with that a Voice Talent must be easy to direct and coach. He/She must be patient and easy to work with. And above all, the Voice Talent must be professional in all his/her work.
So, what do clients value more in a Voice Talent? A talent that understands they are part of a process to accomplish a specific purpose, and then works very hard to deliver the product the client is expecting.