ADVERTISING: Oh, there are many reasons, but one of the main things I've noticed is that the people that get annoyed with a commercial are probably not the the people that have been targeted. When one is "time-cap (...)

The word 'creativity' is much-used in advertising, yet most commercials are annoying, why is that?

Whohub

Dan - Daniel Eduardo - Hurst [danhurst]

Oh, there are many reasons, but one of the main things I've noticed is that the people that get annoyed with a commercial are probably not the the people that have been targeted. When one is "time-captured" by an audio/video spot, if that spot doesn't speak to a felt need, it's useless and annoying. It's one of the risks of advertising!

Creativity enhances and challenges another person's creativity. Communication simply elicits a response. In many cases, advertising simply communicates a message, but fails to stimulate the recipient's own creativity.

It's pretty much the difference between a lecture and inspiration.