So, you've managed to clear all the client's doubts, now how do you close the sale?
Head lock and a paper clip is one way. I find that if you developed their pain and lead them to a solution that you can deliver they will close themselves. If you have to use the Ben Franklin close you suck.
That's simple...ask for it. Job done.
By reiterating the points we have validated in our meeting which place my company far above the competition.
Trial close, give client 2 options which commit to action. Don't pressurize but move towards decision. Summarise benefits again. Praise him for his good judgement and reassure you will deliver
I tell them if you don't buy it now.it might be sold to someone else.
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