|Can a bad advertising campaign sell well?
I assume bad advertising here refers to lack of clarity, vague communication and consequently low return on investment or unnecessary expenditure on the campaign. In such case of course, bad advertising won't sell.
If the product is etched well in the minds of the consumers then one bad campaign surely will not make much of a difference. I recall plenty of Pepsi bad advertising but they stood their ground because of the image they built ages ago.
I have seen wonders in this business. Big things could happen from small projects.
Sometimes it do if the brand is good or the product is outstanding.
If the product is excellent, it creates positive word of mouth independent of bad advertising. Bad advertising can kill a promising brand but a fine product can usually distance itself from bad advertising. In the short-term, bad advertising or design can be devastating, see recent Tropicana debacle.
No, a bad advertising campaign can't sell well. But a campaign that may be perceived as bad from a creative and design point of view could very well be an effective campaign. Which makes it good advertising.
Depends upon how people respond to it.
it depends. If the product's qualities is immediately realised in its use and it serves a dire need in the market, bad advertising will have very little effect on it's sales (perhaps due to the word of mouth campaign going on unofficially in the market.) however , if the product needs advertising to make its sales, then bad advertising becomes dangerous.
Depends on the target market and the quality of the offering. If you have an innovative product that solves a consumer problem, then of course it can sell with bad advertising - and sell well. But 99.9% of the time, it will sell more with a good MARKETING campaign. Advertising is now a tactic, not a topic.
It depends on who is calling the campaign "bad" - the consumer, the client, the agency or the media.
Not as well as a good advertising campaign!
But the thing is, a good advertising campaign would have sold better!
And another thing is, a briliant advertising campaign will never be able so sell a shity product.
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