What do your clients value more, strategy, creativity, design, or return of investment?
Strat and ROI
My client Trust my work. My client feel I'm the good partner in bussines and good partner in society..
I think real value for our clients is achieved through delivering a combination of all these things. Creativity without a well-thought out strategy is likely to fail. Likewise, poor design can cause strategically sound creative to fail. ROI, is really the bottom-line reason our clients hire us. So it is incumbent on us to make sure the work we do has excellent strategy, creativity and design in order to maximize the likelihood that it will connect with the target audience and prompt behavior that leads to a positive return on investment for our clients.
Strategy and ROI definitely
It's our job to make sure our clients consider all of these important factors. Creativity has more value when it's backed by sound strategy. And ROI must be considered when developing strategy. A successful campaign addresses all three.
This depends on the nature of assignments. If it is new product launch or a rebrand situation, strategy ranks foremost.
In my view, creativity and design can very well be subsumed under strategy.
ROI is, or at least ought to be, the outcome of strategy.
A hard question to answer, they are looking for value but not to the detriment of the creative integrity. They want us to maintain the high standards of our production across all media, they want us to deliver on time, in the right format, with the right approvals and on budget!
sthe strategy and the vision are the k-points. essential base for that is to know very well the target
They value my creativity and the return of investment
Strategy for the purpose of improving the return from their brands and creative communications.
Strategy and creativity.
A good mix of everything, the best stategy leads in a good creativity and design that will be transformed into return of investment.
Strategy, creativity and service levels. We have to turn on a dime when they're under the gun.
I've been working especially in the online department, where clients tend to value more design and creativity. The return on investment cannot be easily measured in online. The pay-per-click or pay-per-thousand helps advertisers to evaluate just the potential "to go viral", to pe appreciated by users. From my own "online experience", the creativity is the most valued item in advertising 2.0
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