What is the most surprising thing you have learned about digital marketing in the last few years?
How the mobile side had blown up.
when a style hit the market; the growing is incredible
I am constantly surprised at how quickly people build trusting relationships with one another over digital platforms. This "swift trust" is an interesting phenomenon to be explained. Interestingly it has proved extremely difficult for firms to build relationships with customers on-line. The main reason for this is that these relationships have little to do with the core product. If a firm has a rotten core product, no amount of digital communications can overcome this.
That it is such a vast area which changes on a monthly if not weekly basis, no one person or marketer can really be called an expert.
No rules or universal laws. Just an empty fresh page to start a new great idea.
How fast it is changing.
That's it's easy and gives you incredible reach
Baudrillard said "My doppleganger wanders in the filaments of networks where I shall never meet him."
The amount of ink that's been spilled over theorising over it. I kind of like that the digitisation of marketing is making it harder for people who aren't in the digital game themselves: marketers, CEOs, customers, agencies.
Organic search is responsible for more than 85% of sales conversion, while paid search generates 15% -- and the spend against these two areas is much greater in the paid search space. So my bias on this matter is that brands need to be spending much more money on robust content platforms than PPC.
The amount of time it takes!but the numbers and markets it opens is awesome
The intricate complexity known as 'usability'.
How fast things can change, what works well today may not work tomorow.
The continuing marketing power available to us as free services.
The speed of change.
If done correctly it can have a major impact on the results you are looking to achieve.
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