What percentage of your marketing budget is invested in digital advertising and why?
95%. That is my focus.
at least 30% digital marketing very efficient and fast
30%. We need to talk to people where they actually are.
100% of my budget is because it is low cost and has the highest ROI.
90% because it's easy, inexpensive and relevant to Generation X and Y
The only way to get online footfall and growth is I M marketing 75%
All of my marketing budget is invested in digital advertising.
Niche marketing is underestimated. We've been testing niche ads on bookmarking sites like Reddit.com and StumbleUpon.com which have proven to be more effective than popular networks like Twitter.com and Facebook.com.
Fortunately for my budget, my target audience is technically savvy. When I've tested (expensive) direct mail in the past, the results were almost non-existent.
All because that's where I work :-)
About 70%. We are an internet trader - other things we do are top end shows like RHS hampton Court, PR and email marketing with some catalogues for one particular market. In my market research practice it's all electronic apart form my face to face networking budget
About 40%, because offline media still do the job.
5% and continuing to grow. Just striving to find the correct venues for us which is not always clear.
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