We are using telephone, faximile, chat on skype, YM, MSN, Trade Manager, Gtalk, Groups of yahoo, and Google groups and we are directing visit.
giving direct brochure to entrepreneur,point of reference each from entrepreneur become debitor.
Face to face, by fax, by email.
online marketing and offline media outfits
Web presence. Some advertising has been done as has some DM. A bit of networking. Publicity activities like my 15,000 mile USA solo motorcycle charity ride. Oh and radio. we are well listed as Sage consultants.
television, now moving to U Tube, free to run all day long and the people are genuinely loving U tube based commercials. sinage and packaging for branding and marketing if the sign makes you want the product. POS displays, direct contact for wholsale application.
Give it to resellers free to try, and on consignment if you are having trouble, but make sure they take it no matter what.
Everything at my disposal. There's no such thing as using types of communication, there's only the message and the currently best way to get it out. sending out emails, sms etc
Using the Identity - Positioning - Proposition - Campaign route inevitably means our campaigns turn into highly focused sniping operations. I therefore tend to focus less on above the line channels for communication - these I use from a thought leadership and content perspective. Examples of such usage are the concept of Employee First (now taught at Harvard) and a completely new thought leadership platform called Unstructure (www.unstructure.org) which drive a lot of ATL visibility for the brand.
BTL - which is my primary communication focus - channels we use consist of Events, Direct Marketing, Webinars, Online programs, pod-casts etc.
Currently we communicate with our clients and the marketplace in general through our blog, by phone, by email, by instant messenger, by Twitter, through Facebook and LinkedIn, through text messages, with a monthly newsletter and face-to-face. Communication is the name of the game.
I like to utilize video, seo, affiliates and social networking to build a list... then follow up with email.
as many as i might have at hand
Internet, i.e. articles, blogs, paying for first page listing on google with searches, website, email, newsletter, as well as face-to-face and phone communication.
Lots with my clients.
Webinars
Blog
Telecon
print
Project manager
With customers similar
Social media
advertising
Lead generation programs
PR
Blogs, Article sites, hub pages, forums and social sites like twitter.
In my current position the only type of communication if speaking one on one and to a group. I have in the past used the phone, email, seminars and mail. |
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