How do you distinguish passing fads from mainstays in new trends?
I have no idea, I just use my design intuition.
By looking back at classic design and keeping current by reading magazines and blogs, being able to differentiate between fads and the classics becomes second nature.
As a designer, I have to distinguish form and function. Not form from function.
The children's market often follows the adult market. It's a passing fad when it stops selling. You never know who thought skulls and cross bones would last this long. As long as Pirates of the Caribbean makes money...
Classic fonts, great understanding of type, balance and
interpretation and so much more.
I just listen to my heart. I'm not really that guy that says you have to be one or the other when it comes to being with the times or being old fashioned. However, art should have heart to it and if it doesn't it's very obvious. A passing fad usually lacks a lot of character and doesn't require much thought or care. When you don't have care for what you're putting down on the surface or what you're representing...it'll just stay on the surface and wash away quickly. It's like looking at someone who decides they're going to start popping their collar or wearing some brand new kicks or doing something fashionable with their hair...in the end, the only important thing to really notice is their eyes and what those eyes are telling you....not those other flashy things. You can read into the soul of a piece of art quite easily and see the artist behind it. If you just have a lot of goop covering the surface, then I think the art is lost or will be lost all the sooner. There are always new things that come to be, but usually you have to be able to see that there was actually a lot of work put forth in it and a lot of reason as well. If the art is carried well you can almost smell it, I believe.   | | |
Because the creep in and then burn like a bonfire.
And then, they exhaust themselves in a few.
I am attentive to fads - but know when and how to avoid them.
What sells and what doesn't. Work works for the client and what fails.
I think most things are cyclical, and design is no different. Styles and movements always come back around, and a lot of time they're passing fad that have just passed and come back around. But there are also things that you could almost refer to as "rules" that are design mainstays. I say use those as much as you can, and incorporate the passing fads if they're applicable and you want to sell something.
I educate myself on trends but never follow them.
My motto is 'keep it simple'. That always works best.
If I see something more than 2 times in one week, it's OUT.
I think it has to do with the quality of thought behind it. Passing fads will always seem a bit hashed together; mainstays have more of a process behind them.
It is ALL passing fads, we just keep reinventing every so many years.
according to the project
I continiously follow trends, but also keep observing, act like antropologists, in order to identify challenges, streams and irritations that people feel with products. |
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