What do you do when a client simply says "I don't like it"?
I'd say, "S*** you!!" LOL. Well, that only happens when I'm sitting in front of my computer and reading an email from the client. And especially if a certain project has been going on for too long and we're still in the initial design sketch stage.
Usually, I will ask the client to be more specific and try to work on what he wants. If possible, I would ask him to send me some examples so that I can visually understand what he wants too.
I always have the client involved in the project's progress (as I described in an earlier question). If they don't like something, I revise it until they do. It's my job to make their vision come to life. I want them to be fully satisfied with my work.
I believe that if somebody is careful when the client explains the brief it is very rare to happen something like this.
It has never happen to me because I have a specific style and when a client asks for me, he is probably likes my style too. Though, they are some times that the client wants some changes and at this case I am doing my best to defend, with my illustration, the client's needs. It is very simple, I just do the corrections.
I've never had a situation like that before, but if it were to happen, my first response would be to figure out why (specifically) so we could change it to something he/she did like. It's not problem to not like an image, all art directors are different and want different things. It is my job to figure out what that thing is....
While I have never had a client be quite that blunt, there are cases where they do not approve of the way that I've portrayed their character. Because of this I work in stages. I'll send them the the line art to approve before I start coloring, and the color thumbnail once that's done before I start painting. This usually presents the opportunity for me to go back and fix things to their expectations before I spend to much time working on the final product. This way I can keep sending them drafts for approval until I've got it right. The process helps keep wasted work to a minimum, and allows me to work with the client quickly and effectively to properly portray the illustration they are looking for.
Usually there's a couple of elements that causes them to say that, so I try to pinpoint which points they don't like, so that it can be avoided during the next sketch. Sometimes, the entire idea has to be scrapped, but it usually never takes more than a couple of tries before they're satisfied.
Find a solution to it.
I try to understand why and try to learn from it, since hes the one who knows what he wants, i cannot control his likes or dislikes . Most of the time it is not personal, it simply does not stick with what the client had in mind
If I've done my job right (creative brief, research, preliminary sketches) that rarely happens. On those occasions when it does, I redo the work until they like it. I often sell the original to somebody else at some point in the future.
i would ask, "why?" maybe he was just couldnt find the meaning of it or else. so let me explain alot to him. or if he still dont like it, well i think i can just keep it and im sure one day there's still some people like it. every people got a different taste right?
Depends whether they've paid up front! Seriously; It usually means that something has failed in the communication stage before the job was started. Part of business is learning how to communicate perfectly. The client needs to know what they're getting, when and for how much. You have to account for all contingencies.
It has hardly ever happened, but on such occasions, I simply ask the clients to specify their requirements and preferences and redo the task I was originally assigned.
ask why, at which point it becomes a matter of price. A lot of people aren't willing to pay a freelancer
find out why s/he don't like it, then try to fix it, that's what revision for, isn't it?
No excuses. I then submit new pieces with a few options so that my clients will easily make a dicision and give me comments clarifying what they really want. |
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