Some unique and more than surface proposal of what is going on. Even if turns out not to be exactly the case. Lets explore it. If not, there is television.
Introducing characters is very important for you story to come together. You also need to explain the setting so that people can see the vision in their mind.
compelling, realistic characters and dialogue, good plot, perfect amount of detail, and written in a way that it still feels like you're reading it for the first time the fiftieth time you open the book.
The truth, representing what people are feeling and saying in a way that engages them. Emotionally connecting with them and speaking from your heart.
Believable characters, a setting that give the reader a real sense of 'Place' a good plot with a sprinkling of cliff hangers and unanswered questions at chapters end, and a protagonist with whom the reader can identify and want to follow the puzzle along with such a character.
Charactr and plot development. These have to be orginal yet realistic. even if you write about Vampire or some made up creature they have to have life like qualities say things that people would actually say and do things people would actually do. tohrwise its just a thing and people wont be as inteested. People want to read things that thy can relate to, even in fiction. The story I wrote and actually got published is about vampires but I have people constantly asking me if it a true story and others who say they watch their backs when they go to their cars (it has lots of suspense in the book including a car attack)
This would depend on the style. It is completely different if you are writing a family drama - where you need strong characters - to if you were writing a sci-fi short story - in which case the storyline would be more important.
There are two ingedients that wind up most of my stories. One is a sympathetic lead character who carries some history and some damage. Then there has to be a conflict situation which seems impossible to make right. The challenge is to arrive at a resolution which is not contrived or too cute. There should always be some unfinished business or rough edges for the audience to take with them as after-story narrative. I am not a fan of the neat and tidy Hollywoood ending.
I'm not that into stories myself, I don't really like reading or writing narrative texts as much as poetry - I prefer reading the way words sit together like music or a puzzle
This is really a very complicated question with a very simple answer: all of those things that lend themselves to a greater understanding and appreciation of the human condition.
Characters that the reader can relate to, and feel pain and joy for, a good storyline that has a beginning, a middle and an end, and fast paced action.
Strong protagonist(s) and always a very bad villain.
A story has to have a purpose, a begining and an ending.
There also has to be a way of conveying all of this, and the mode of traversing it all is very important, as well as unique to the story that is being told.
Wether the book is fiction or non fiction does not matter, it must be engaging for the reader. The story must be interesting, taking the reader on a journey. I feel it is important for the reader to feel as if they were a part of the journey, and that they can feel, and in part relate to the story that is being told.
The most important ingredients for me are an interesting basic idea, strong, individual characters and a pleasing and individual writing style. If one or more of these should be absent, the story won't work for me. I would add a strong theme, but in my experience the theme appears by itself.
I think the basic ingredients of any good story is a cohesive plot, likeable characters, a villian, and interaction between the characters of the story. If the story jumps around all over the place it makes it hard for the reader to keep focused on what is going on. Every body likes a battle between good & evil, & people like to read about overcoming struggles in the everyday life as well as relationships & characters own internal struggles. Altogether I think it is a sense of relatability between the characters of the story & the readers.