How would you define your design style?
I don't. Through marketing and competitor research I define the CUSTMER style. Branding, sales force, sales force training, product or service message to the public, Marketing research, etc.
My preferred design style is clean, almost zen. Of course I feel I'm able to adapt to my client's needs.
Understated, simple, usable. I'm very interested in the convergence between design and content... how design can be used to communicate with and motivate people.
Professional & Artistic
Simple and ideas driven.
I don't have a design style as I adapt my style to suit the client. I don't look at my peers for inspiration. I am a perfectionist at heart though, so the majority of work is clean and uncluttered.
All our design is tailored specifically for our clients, I would not say we have a style, it depends on the client brief.
Contemporary, Organic
Idea based minimalism, bringing ideas to life through simplicity.
I wouldn't. I let others define my style.
If I do it myself it becomes a restriction.
Because I design for money - not that I don't enjoy it, but in my opinion any art is devalued the minute it tries to sell you something (it ceases to be a gift and becomes more like a shiny fish hook!) - I try to keep my design style contemporary, popular, clean, concise and communicative, because that is what the client wants.
I would probably define my style as quite clean and minimal; a design style that is aiming toward simplicity, where the design of the product becomes reduced to the essential in form and function and yet has a strong and personal expression.
My formal training has a strong foundation in the Swiss International style. This style is always where I start my exploration.
As a young designer this was a point of frustration for me as I was always being asked to add more to my layouts which is of course in direct contrast to white space so important to the Swiss style.
Over the years, I have learned how to take this as inspiration to do more, to meet the needs of the client and market. My process has grown with the times to allow me to push and evolve my design solutions.
My products make you smile. Like the fire basket with lasercut little fire dragons. The idea that dragons breathe fire arose during the middle ages. Falling stars were called dragons. Nowadays the dragons of this outdoor fireplace give a beautiful, warm glow in your garden or terrace.
In my designs I constantly balance on the edge of material use and appliance. This adds a tension to the product, which makes it more interesting.
I don't have a style. I adpat myself to the clients' brief. |
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