The Eco Store in NZ, simply for doing the obvious and the right thing: sustainable soap.
The NZ Green Party, for shedding stereotypical cliches, talking about money, and increasing their MPs from 9 to 14 in a single election.
Andrex, Guinness ads, Timotei shampoo, Carte Noir Coffee !!
Apple, Salesforce.com, Marketo, Mini
Compare the Market
Apple has done very well to solidify their messaging, despite using external copywriters from all over the world. That's amazing.
Heineken, the way they constructed the case study for the champions league final between AC Milan and Real Madrid was unbelievable.You can watch it here: http://www.youtube.com/watch?v=tEqJV1acgN4
Cravendale, Innocent, Apple, Virgin
Apple, Old Spice, Virgin, Nike...
BMW, Tide, McDonalds. In our Industry: American Institute of Architects