Genevieve Chia [genchia]
What is your specialty?
As an art director for more than 13 years, my strength involves in creating fresh look for retail branding.
Where can we view your portfolio online?
What made you interested in design?
I've always love design and creating brands and visuals that have positive message to the society
What has been your professional career path?
I've worked for MNCs advertising agencies and brand consultancies and currently with fourby4 where I do collaborative works with designers and consultants as well.
Have you received any awards for your work in the field of design?
yes, a corporate identity for Hong Kong Design Award (HKDA) 2007, winner for Singapore Packaging Award 2007, Best Ad for Straits Times 2000 and finalist for Singapore President Award 2006. Generally I am not really after awards. To me as a designer, our priority is our client's interest and not for the trophy. Awards comes as more of a motivation to create good works.
What is your motivation? What makes you get up in the mornings?
Doing what I love. Design is not just a job for me, but it is a hobby as well. Oh yes... morning coffee is a must to get things started
Shapes, color, concept: where do you usually begin when conceiving a design?
Sometimes I will let my ideas and concepts sink in my mind for a while, and the next day I'll start scribbling my thoughts down... it could be shapes, keynotes.... anything! I do lots of research and sometimes brainstorming with clients and friends.
What is your favourite type of customer?
hahaha! those that are appreciative, pay well!
With which type of client would you decline in working for?
Unreasonable!!! and if you feel that there is no synergy from the first place, my advice is don't take up the job. Mutual trust and respect is important, and it takes time to build but seriously there are just those blood suckers out there that loves to take advantage of designers
Can you see yourself in this field twenty years from now?
Yup, but maybe position fourby4 in a different angle.