Grant Nteherlands [grantnteherlands]
What is your specialty?
Advertising and design.
Below the line.
Where can we view your portfolio online?
You can view my work on these sites.
What made you interested in design?
Integrated forms, colour, dimensions and generally the world around us.
Visual stimulations and the art of visual communication
What has been your professional career path?
Senior art director / creator for notable advertising
agencies and design studio's.
Have you received any awards for your work in the field of design?
What is your motivation? What makes you get up in the mornings?
Every day is a new start.
New ideas - Listen to STING'S "Brand New day album"
Yesterday is gone and one never knows what today might bring!
How would you define your design style?
My design style is adaptable yet intense.
Passion, attention to detail with a dollop of
How do you promote and move your work?
Interact with all walks of life and accentuate the positive.
Network, network, network!
In which new areas would you like to experiment?
Multi - media
Film and television
Shapes, color, concept: where do you usually begin when conceiving a design?
It's all important to understand the brief!
Graphic interpretation along with communication
is important. All the bells and whistles come later!
What are your sources for documentation and to generate ideas?
It can be anything.
It again depends on what the particular
design piece is trying to communicate!
Which festivals or awards in your field do you find most interesting?
I dont believe that awards bring success to a client.
Winning awards are one thing. Happy clients another!
What is your favourite type of customer?
My favourite type of customer is one who allows
me to utalise my expertise in the most effective way without
negative input all the time. Kinda like a patient trusting the surgeon!
To a certain point, is copying justifiable?
Plagirsm is a SIN!
It is ok to borrow ideas from something else and interpret it your own way because you might have had the exact same idea.
Guess it's how you treat it!
List some things you dislike seeing in design.
Hate stuff that has been computer generated without thought!
Bad use of colour and slap stick layout!
Do you believe the newer generations are better at designing?
I believe the newer generations are her at the right time.
I don't believe better but instrumental as a reference to our time.
I believe the newer generation can learn as much from the older
as we can learn from them.
With which type of client would you decline in working for?
Clients who have a bad track record, fly by nights and
clients who have no understanding of the process of advertising and design.
How do you calculate budgets for a design project?
It really depends on what budget my client.
Which professionals in your field -contemporary or past- do you most admire?
Having worked with some greats in my time.
Ian Sheppard - Grey advertising
Hagen Wiederman - Creative director Y&R
Luke Hartegan - Creative director Rapp Collins
Barrett Joubert - Design Director Greys
Wayne Lubbe - (Creative director Ogilvy / BAT
Which software applications do you most utilize in your work?
Up to what point do your designs reflect your personality?
It reflects only to a limited degree!
It rather reflects essentially of what is required
How do you distinguish passing fads from mainstays in new trends?
Classic fonts, great understanding of type, balance and
interpretation and so much more.
If you weren't a designer, what would you be doing?
Drummer / painter
25 years in the music industy.
ART - Paint lots - see first site examples
At this moment, what would be your dream job or project?
Living it at the moment